Early Childhood Development 

“If you change the beginning of the story, we change the whole story..” – Christakis D Media and Children, City Publisher 2011

The ECD range of products are part of our Optimal Health range and formulated for optimal mental and physical growth and development to enable the child to reach their full potential

Poor nutrition in early childhood can significantly impair healthy growth and development and cause permanent and irreversible damage to the child.

Although eating a well-balanced and nutritious diet is important throughout the course of our lives, it is especially critical in early childhood. On average, preschoolers between the ages of 2 and 5 grow between 15 to 23 cm and gain between 5 to 7 kg. Significant brain development occurs as well. Instilling healthy eating habits and providing good nutritional choices is extremely important to ensure normal development in a number of areas including:

• Cognitive development – this is development of the brain and includes the ability for children to develop language skills, gain short and long-term memory, and make connections.
• Physical development – this is the actual physical growth of a child including height and weight.
• Emotional and social development – the ability for children to mature and form relationships with others